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How to Add More Variants on Shopify 2023: A Creative Way
Feburary 12, 2023
Author: Odaya.G


In case you have finally settled on Shopify as your go-to eCommerce platform, then this article will effectively offer you the necessary prerequisite about the addition of variants to your products, and in turn, helps your Shopify store meet the Internationally required standards.


As the wise man once stated, "A picture is worth a thousand words." Customers are successfully lured by the product images which are both stunning and impressive. Therefore, the product page should be a very crucial element of any Shopify store. It is your duty as a retailer to make it easy, convenient, and strategic for customers to choose and add products to the cart. One proven way to do this is by giving Shopify product variants first priority for better visibility on your product page.


Research had once revealed that only 8% of product page traffic effectively converts to a sale. Making the product user-friendly by providing detailed, but clear information can improve conversions. Proper use of product variants is a fruitful way to realize this.


What is a Shopify product variant?


Online products come in a variety of colors, sizes, materials, and price points. These buying options are product variants. Hilariously, they sometimes call this product variation a parent-child relationship. This is because the main products are always considered to be the parent, and the child is the variant of the parent.

Shopify Product variants provide customers with a wide range of buying options for a product. With Shopify, you are free to add up to 100 variants, for instance, different colors per product, and a further three customized options, for instance, color, size, and material.

After making efforts to create a new variant for your product, you can change the price of the product to match the changes you have made. This may go along with changing the inventory and the shipping options. You should however remain cautious as shifting the prices may have a negative impact on the buyers in the long run.



Importance of Shopify product variants


  • Make your customers instantly discover their options.


It is very possible for similar products to be available in different designs or variants. You could for instance sell a pair of shoes in a wide range of sizes or even clothes in different colors. The existence of product variants gives your customers the freedom of going through all the options laid out In front of them before settling on the choice of their preference.


  • Shopify product variants provide customers with more clicks.


In case a buyer is in need of something specific, a white shirt for instance, they won't visit your product page unless you readily have what they need. By adding a variant, a white shirt in this case in your catalog, the buyer may just automatically land on your product while searching.


  • Shopify product variants improve your store's customer experience.


With Shopify product variants, you are capable of providing a straightforward experience that requires less effort from the buyer, especially if you include product variants on the collection page. With this, your customers can readily be in contact with what product options are available before even diving into the product page.


How to add more product variants on Shopify


The steps below are the easiest ways to add variants to Shopify:


  • On your Shopify Admin account, select "Products", followed by add "Add a product"
  • Never forget to fill all the required details as you add your item.
  • You can then click the "Variant" section on the product page.
  • Simply click "Add variants" to add your product variants.
  • You can enter the option, "Name" and the option "Value" that matches it.
  • Enter a price, a distinct SKU, and a barcode for each option value you had already created.
  • Once the variant has already been added, click "Save". There you go, you have already added your product variant.  


Sometimes, however, to add high quality and convert product images, it needs to pass through complex stages which can only be smoothly streamlined by highly experienced third-party apps like Paas3D Product Customizer. They have a highly experienced 3D model team that can efficiently handle your project at a lightning-speed, and at an affordable price.


This calls our attention to now take a look at the challenges that the merchants face as they try to add more product variants to Shopify.


Some of the merchants' pain points in an attempt to more Product variants to Shopify


1. The Inability to create multiple images


Creating separate listings for a single product is not a walk in the park as listings could hit the hundred mark. This can be very confusing to both you and your customers.


It is also possible that if you attempt to create multiple images alone, the chances are that your customers may end up searching the entire website for sample size, color, or style of a specific product they are searching for.


2.  Failure to be mindful of the limits on Shopify product variants

Shopify limits individual products to only three options with a maximum of 100 variants each. The safest means to deal with this is to seek a third-party app (more on this in a short while).


3.  Inability to link product images to their Shopify apps

The first major challenge is that the more you add product variants to Shopify, the more variant images are created, and as such shooting cost becomes higher, yet the web page speeds drastically decrease. This is a quagmire in which you alone can't just overcome scotch free.


Another scenario is where your images are wrongly linked to your variants. In such a case, a customer may end up purchasing a red shirt at the expense of purchasing a white shirt which he had initially intended to do. All these weird scenarios call for assistance from a third-party app.


The merchants' pain points can effectively be solved by the 3D model app


A 3D model is a virtual representation of an object or surface in three dimensions. In other words, it lets you view the image from any angle.


Before your products are customized by A 3D configurator– an application that lets online Shoppers customize products in real-time, painstakingly analyze your inventory from customers' perspective to determine the products that can benefit from customization.

Once you are fully equipped with a list of products that need customization, get in contact with a Shopify expert in 3D model creation.


To create a bunch of images with one 3D model, the Shopify expert requires to be fed with photos of your products from many angles.


You should therefore follow these guidelines:


  • Your product should be well-lit.
  • The entire product should be in focus.
  • As advice, you shouldn't use a phone camera. For accurate outcomes, use a camera with a 50 mm lens for large products like furniture. With small to medium-sized products, use either a 70 mm or  100 mm lens.
  • Take additional photos of any unfamiliar details or textures.
  • Give the photo files clear titles like Green vase- top, or green vase right, and safely store them in a clearly labeled folder.


Other important details needed by Shopify experts include:


  • Describe each dimension of your product in concise, simple terms.
  • Give clear measurements in millimeters.
  • Provide a diagram to show which dimensions the measurements correspond to.


The expert will then create master 3D files for your products. Thereafter, he will upload your 3D files and rules on a Shopify visualization platform to create perfect pixel 3D renderings of your product.

Finally, your Shopify customizer will combine the rules and components into a single user experience.


When a Shopify expert builds a model for a merchant, the model needs to meet certain set standards, and at an affordable price.  A model that meets the required standards poses the following benefits to the merchants:


1 Enhanced visual accuracy


The visual should look similar to the reference photos. It should however be on a real-world scale.


2.  The model should be of high quality and adorable


Your model should be well-structured, versatile, and able to be used in different experiences.


The product edges for instance should be beveled to smooth the transition.


- Left: A cube with cutely beveled edges.

- Right: A cube with edges, not beveled edges.


3. Makes your store stand out among the competitors


4. Improves your product presentations to woo more customers.


5. Enhances communication between you and your customers.


6. Ensures integration of your online and physical store seamlessly.


7. Assists customers in better understanding your products.


8. Drive your Website engagements.


9. Effectively deliver customized offerings as well as personalized experiences.


10. Helps in shortening the sales circle as well as reducing transactional interactions.


Try our newly invented Paas3D Shopify app. It has what it takes to ensure that your customers reach a decision to purchase faster, get a clearer understanding of what they are purchasing, and spend their valuable time connecting with your brand.


Bottom Line


As are all aware that competition in e-commerce is on the rise, and the only applicable way to stand out among your competitors is to be able to withstand the rapidly changing environment. As discussed above Shopify incorporating Shopify 3D model into your product variants is a sure way of winning customers' trust towards your impressive products. Shopify experts in 3D model customization can help effectively manage your products at affordable prices.


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